Marketing Analysis Marketing Communications - 2799 Words

Marketing Communications Adam Doty, Constance Bankston, Allix Eckermann, and Deidra Poltersdorf MKT/498 June 29, 2/15 Heather Teague Marketing Communications Marketing communications are a fundamental part in a creating and implementing a marketing plan to deliver product information, competitive advantage, retain the current customer base, gain new consumers, and reinforce relationships with stakeholders. Analyzing various marketing communication components in advertising, personal selling, public relations, and promotion will determine the most effective route to reach the target market and promote products. Advertising Advertising is one of if not the most important aspects of a marketing campaign. Horrible products with†¦show more content†¦Another way they can advertise is through product placement in movies and television shows. This isn t as direct as a commercial but can be just as powerful in some cases. Building an online presence in today’s society is a must if a company wants to succeed at an international level. With many people however using ad block while browsing the internet can one successfully get noticed. Instead of piggybacking on other videos and doing an advertisement in them, you go viral yourself. Once a video goes viral on the internet we are talking globally exposure at a level that was previously unthinkable. The ability for it to be shared and watched whenever makes the accessibility very desirable. Old Spice has proven it knows how to establish an online presence. While print is dying it is still a viable option for advertisement. However, the negative aspects outweigh the benefits in that it will be cost effective considering between the internet and television the majority of the target market is covered. Radio is in the same boat as well; more people have their own devices or ways of playing music instead of just listening to a station. Perhaps an advertising partnership with live streaming company like Twitch.tv where individuals or companies stream themselves playing games or djing. The target audience is